Battling the costs – Reviewing your pricing strategy

5 February, 2026

Energy bills, staffing, borrowing costs, taxes and supplier expenses are just a few of the reasons behind the added financial pressure business owners are currently facing.

As we get closer to the new tax year, it is the ideal time to review your business plans and check that your pricing strategy remains fit for purpose.

Why you should review your pricing strategy now

Reviewing pricing regularly is a key part of maintaining a viable and sustainable business.

Many businesses set prices once and only revisit them when they encounter challenges.

If you leave your prices unchanged for too long, especially amid current economic pressures, you are likely to see your profit margins shrink.

A more regular review can help avoid this.

How to review your pricing strategy

Before making any changes to your pricing strategy, ask yourself:

• Have your business costs increased in the 2025/26 tax year?
• Have you added any new services or products, or upgraded older ones?
• Are your prices in line with what your competitors charge?
• Are your current prices still yielding a sustainable profit?
• Have your customers’ needs, budgets or buying behaviour changed recently?

These are just a few of the questions we ask our clients to think about.

Pricing decisions should reflect both the value you deliver and the cost of running your business.

If your prices are not covering your overheads or generating sustainable profits, it may be time to increase them.

We understand that this can feel uncomfortable for some business owners who worry that raising prices will push customers away.

However, most clients are far more focused on the quality, reliability and expertise they receive from the service or product than on small price changes.

As long as increases are fair and correlate to the value you deliver, clients often accept the added costs without issue.

Review your prices now to make smarter decisions for your business’s future.

Get in touch if you would like help reviewing your pricing strategy.